Tools:
An experimental cosmetics brand
Project Description
create a website with unique cosmetic products, develop a concept and
D products
3
Task:
This project is an educational one. The main idea was to develop a desktop and mobile version of the cosmetics website. The brand of care cosmetics embodies oceanic motifs, which contain useful properties for the care of human skin.
Our steps in solving the tasks
  • select references;
  • create a wireframe;
  • corridor testing;
  • design layouts.
UX/UI Designers:
Karpunina Julia
Manyuk Valeria
References
Shades of blue, ocean colors, corals..
Warframe
The warframe was designed based on content and user experience
Analysis
Method:
сorridor research.
Target audience:
Customers use care cosmetics and order them online from the shop.
Hypothesis:
  • we assume that the use of a bento grid in the website will allow users to quickly and briefly familiarize themselves with the brand, and this will increase the chances of strengthening the company's image;

  • we believe that the horizontal header will allow users to pay attention and focus on information more seriously;

  • we believe that the usual display of products in the cards will help users make a quick choice and thus increase the percentage of customer retention.


The result of a corridor study
Based on corridor research, we realised that users would like to form a brief idea of the company on the first screen and see their sample product. Customers also want to study the composition of products and see the entire range of care cosmetics at once. A controversial point was the horizontal header: out of seven people, four said that it was unusual to read the header, but this was not entirely critical. The header will scroll down as a solution.
Thanks for watching!
Made on
Tilda